Launch Party

LDEvents were commissioned by the Fashion and Beauty Director of OK! to launch the prestigious Cherry Edit website at the stunning cafe KaiZen in London.

As a luxury online retailer who provide a curated collection of authentic premium handbags and designer accessories at accessible prices, the aim of the event was to create an atmosphere which enhanced the prestigious brand image of Cherry Edit, whilst promoting a luxurious, bespoke and memorable customer experience that the brand is renowned for.

Attended by over 250 guests, including well known members of the press, celebrities and prominent bloggers such as; Rosie Fortescue, Riley Uggla, Imogen Thomas, Jasmin Walia, Grace Andrews and Olivia Cox, LDEvents also secured top sponsorships from leading beauty companies; Fake Bake, Skinade, Halo, Rude Health and Macadamia.

Freshly pressed cocktails, relaxing Lava Shell Massages, Tarot Card Readings, a tanning booth and pro nail technicians were also onsite to ensure that guests were pampered to perfection throughout the evening. Fashion One TV filmed the event and interviewed key guests and brand directors, with footage being aired to over 100 million viewers. OK! Online were also onsite to interview some of the celebrity and VIP guests, whom we had arranged to attend the event.

Post event coverage was featured in the Daily Mail, OK! Magazine, OK! Online, London Evening Standard, Reveal Magazine and on Rosie Fortescue’s Blog.