LDEvents were enlisted by a prestigious London based hair salon to launch their first blow dry bar, which enabled customers to choose from 8 versatile blow dry looks all of which were achieved in under 30 minutes.

The launch targeted 5-10 influential UK Beauty Bloggers, whom we worked closely with to provide specific brand information and live onsite demonstrations, which they were able to share with their extensive online network of followers.

Creating an interactive event and strategic campaign brief, an intimate bloggers breakfast with champagne served on arrival was arranged to formally introduce each guest to the new blow dry bar and its newly established brand concept. Each blogger was allocated their own dedicated hairdresser and nail technician to ensure that they were able to experience the services on offer in detail, before providing an impartial review online. A discount code for all available hair and beauty treatments, with a unique promotional offer also being arranged for each blogger to share with their followers.

LDEvents secured 7 well known influencers to attend the stunning launch of the blow dry bar at their Clapham Common Salon. VIP guests included; Charlotte Fisher, Laila Loves, Olivia Cox, Founder of ‘Blogging Gals’, and Maddie Bruce.

The event was successfully launched across multiple social media platforms, which led to an increase in followers for the brand’s social media accounts and numerous booking enquiries.