TWO L(I)PSExclusive Press Launch

Introducing TWO L(I)PS; the world’s first complete luxury skincare range…for your Vulva!

From the world-renowned purveyors of hair-removal, Ministry of Waxing, comes the brand new revolutionary brand TWO L(I)PS – a new era of vulva care, rewriting the history of how a woman’s most precious parts are seen.
Included in the launch were the activated charcoal “Blackout Sheet Mask” and Rosebud Vajuvenation treatment.

To mark the launch of this innovative campaign, LDEvents joined forces with TWO L(I)PS to target beauty press with the launch, creating extravagant press mail-outs to really stand out…

Not shy of making a bold statement, gorgeous press boxes were made up of samples of the product range and invitations for complimentary treatments. Fitting for the occasion, LDEvents enlisted bakers “Rachael’s Kitchen” to create cupcakes with vagina-design toppers which were then placed in a gorgeous pink rose bouquet, put together by Forever Green Florists.

Launch day – the LDEvents team hit the road to hand delivery the press mailers to journalists all across London, personally meeting with them and introducing the campaign.

As a result, TWO L(I)PS received an outstanding amount of social media buzz and coverage across some of the leading publications such as; The Sun, Grazia and Glamour Netherlands