Salon Launch

LDPR have watched the continual success of our client Tracie Giles Bespoke Permanent Makeup for over 8 years with pride and enormous admiration.

To mark the launch of the 3 floor flagship clinic opening in Knightsbridge, LDEvents provided both event management and PR support, organising a glittering affair and exclusive after party which was attended by leading celebrities and key members of the press, who regularly feature Tracie Giles in their prestigious magazines due to her reputation as the UK’s most sought after ‘Queen of Brows’.

The sumptuous red carpet launch event was attended by top beauty journalists, celebrity photographers, paparazzi and guests such as; Tanya Burr, Lydia Rose Bright, Lauren Goodger, Prince Cassius and Adele Silva. Sponsorship was secured with leading beauty brands; He-Shi Tanning, Radical Skincare, Perfect Eyelashes, Lucet Mundi and Kryolan.

After an exclusive presentation by Tracie herself, followed by a dazzling ‘diamond confetti‘ display, guests were chauffeured to the after-party at the famous ‘Crazy Bear Lanson Lounge’.

LDPR arranged press calls for celebrity attendees with OK! Online and other key members of the national press, which resulted in extensive media coverage, editorial features and online articles which continued for several months.