INDELIBELiner LaunchBloggers Breakfast

Tracie Giles is known as the “Queen of Brows” in the beauty and make-up industry amongst her loyal celebrity clients and online social following. As the go-to Bespoke Permanent Make-up expert for the past 8 years, Tracie is continuing to build her brand with fantastic training programmes, new product ranges and innovative brow treatments.

With a gorgeous flagship store in Knightsbridge and an impressive client list, LDEvent were enlisted to organise a sit-down blogger breakfast to launch the brand new INDELIBELiner range – the global range of Permanent Make Up products, supplies and training developed exclusively by the industry leader Tracie Giles.

Hosted at The Ivy Chelsea Garden, the INDELIBELiner product launch was attended by some of the UK’s top beauty, lifestyle bloggers and online influencers, for a delicious breakfast spread. Bloggers and influencers in attendance included; Gary Thompson (The Plastic Boy), Sanna (Lookamillion), Lauren Ellis, Zaineb Devin (Zeena Xeena), Yasmin Swann, Taislany Gomes and Teral Atilan.

An informative presentation was given by Tracie Giles herself, which provided an insight into the journey of the Tracie Giles brand and the new product range. Guests were also given the opportunity at the end of the presentation experiment with the equipment and materials used in permanent make-up treatments.

The event included a beautiful flower wall – a selfie hot spot for the bloggers to enjoy, branded Tracie Giles cupcakes, and a bespoke Tracie Giles Snapchat filter designed specifically for the event, which was live throughout the event for bloggers. Goodie bags were also distributed along each of the guest’s table place, containing exclusive products from the INDELIBELiner range and VIP cards for bloggers to experience a complimentary treatment at the Tracie Giles store in Knightsbridge.